I was born with brown skin. Belonging to an Asian family and living in an Asian country like Singapore, I have experienced discrimination. After graduating with a Communications degree, I dedicated my free time posting my stories in my blog. I was able to freely express my shame and anger there. Soon enough, other girls have reached me and asked how I cope with all of that. This started my journey in advocating positive colorism.
For a year, I have independently handled all social media postings, weekly features of colored women, and selling merchandise through Twitter and Facebook. Imagine how much of my time is devoted to all of these. My biggest audience comes from my followers on Twitter. I have 10K followers there and almost 7K likes on Facebook.
My best friend is very supportive of my project. She helped me create designs for the t-shirts and tote bags. Through it all, she understood my dedication and struggles. One day, she asked me to hire my own social media marketing personnel in Singapore. This got me curious. So, I started surfing the internet to get introduced with the tasks of social media marketing personnel. Apparently, they are responsible for managing campaigns and daily activities including develop relevant topics to target customers and create content for publishing.
I did not hesitate anymore. The next day, I contacted a reputable social media marketing agency in Singapore. They are a committed team who solidified my future campaigns. They helped me plan my posts on Twitter and Facebook and even created my official Instagram account. As a result, my followers almost doubled and more people ordered my merch.
I could not believe it. I received an invitation to do a short talk in a school next week. This all happened in just two weeks! I have more motivation now than ever. Thanks to FirstCom Solutions. I owe it all to them. With this, I am more than ready to be more active in my blog again. As social media only provides short-term exposure, they have advised me to consider online marketing in Singapore as a way to be more visible and extend my business to the next level.
FirstCom made me realise how time is valuable. As the saying goes, “everything is easier said than done.” This time I am going to make sure that I will follow through with all my plans because there are still discriminated girls out there. I want them to know that they are not alone.
If you want to have richer content and expand your audience, try collaborating with a social media marketing agency in Singapore. However, if you seek a more long-term financial return on time invested, then it is more appropriate to look for an online market agency instead. Singapore is not behind in the practices of marketing that is why I did not hesitate to collaborate with FirstCom Solutions. Start your free 30-minute with them at https://www.firstcom.com.sg.
