07 Jul

Investing in LED message boards is one effective method to boost brand awareness. Signage companies in Singapore make sure that these LED signs are bright and attractive enough to catch the attention of your target audience. Here’s how you can effectively use them in promoting your brand:

  1. Use it for Both Indoors and Outdoors

Even though most are used outdoors, it can also be a useful tool for improving staff and customer communication inside the building. You can use it as a guide to tell customers which counters are open for transactions. 

  1. Mount it on a Vehicle

Even though it’s quite unusual, mounting an LED message board on a service vehicle can help reach out to a wider audience. It offers more visibility, so your brand can get easily recognised. 

  1. Create a Clear Message

You need to make it enticing, so try to come up with catchy words. However, remember not to make it too long and complicated. This would defeat the purpose of using signages because signs are supposed to be easy to understand. 

  1. Use Simple Formats 

Don’t go too overboard when you ask a signage company to customise your LED board. As much as possible, use simple text formats, and don’t make it too colourful. You are supposed to deliver your message to your customers— not to impress them with unique designs.  

  1. Create a Schedule

If you want to make the most of your LED message board, then try coming up with various messages. Here’s a trick on how to make it work: create a schedule or think of the right time to display your messages. These are effective for limited-time deals. 

  1. Keep It Updated!

You have to tell people what’s new in your store! So, always update your message boards as often as possible!

Signs are indeed a worthwhile investment because it helps you reach out to your target customers. If you need custom fabrications for LED signs in Singapore, then check out NanYang Advertising now!

Resource:
https://visual.ly/community/Infographics/business/how-effectively-use-your-led-message-boards

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