The Benefits of CRM System to Your Sales Team

CRM benefits can have a positive impact on many aspects of your company’s operations. Automation of admin tasks enables sales reps to spend more time with customers. With a contact centre solution, automatic activity tracking makes it easier for managers to oversee and lead their reps to success. CRMs can even improve cross-team collaboration between sales reps and support agents.

Save time with automation

Did you know that sales reps can spend an hour a day just navigating between sales tools and managing administrative tasks. That’s time they could be selling. A CRM minimizes this work by automating administrative tasks on a single platform.

Consider sales activity tracking, a task that’s particularly time-consuming to do manually. A CRM automatically records and stores reps’ phone calls, emails, and texts with leads.

Gain full visibility of sales team performance

For sales leaders to properly manage their team, they need to have full visibility of their reps’ day-to-day workflow. They need to know what reps are doing and whether or not their team is on track to meet their forecasted goals.

With data analytics services, CRMs provide automatic reports for managers to monitor their team’s activities and pull insights on their overall performance. In a real-time feed, managers can view reps’ activities—including calls made, emails sent, appointments scheduled, and tasks completed. To organize this information, managers can segment the data by individual reps or choose to view stats for the team as a whole.

Send personalized outreach with ease

Every sales rep knows that the more personalized their outreach is, the more likely they are to receive a response. But manually curating their communication can be a long, daunting process. Finding the information you need to send an individualized follow up can feel like searching for a needle in a haystack.

A key CRM benefit is that reps don’t have to spend hours curating emails. They can organize contacts into smart lists to send curated messages en masse. CRMs will often use auto-fill merge tags to personalize emails with a contact’s name or a company’s name.

Collaborate across the entire company

Sales and support are the two departments that interact most with customers. It only makes sense to keep sales and support connected so they can share customer insights and learn how to improve service across the board. With a call center software, CRMs make this cross-team collaboration seamless and effortless. For example, support agents can use a CRM to see the purchase and conversation history of customers from when they interacted with sales. With this information, support agents don’t have to contact sales to ask questions, so they can resolve tickets promptly.

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Resource:
https://visual.ly/community/Infographics/business/benefits-crm-system-your-sales-team